Published on Thursday 8 September 2022
Known as Palestine's most promising techno artist, Sama' Abdulhadi's professional and personal path has been full of twists of turns, but her steely determination has led her on a fruitful journey in dance music. She joins us on 8th October for our In The Mood showcase with Nicole Moudaber, Ida Engberg and more.
When Sama' Abdulhadi played her first Boiler Room in 2018, her profile skyrocketed in 24 hours. Today, the stream boasts over 10 million views, and it's increasing, despite her more recent broadcasts from Lisbon, the Monegros Desert and London's Junction 2 festival. Streamed from Palestine, the set changed everything for Sama.' Although she's one of the most in-demand artists in the contemporary techno scene, she still maintains that warm energy and razor-sharp focus, as displayed in her debut Boiler Room.
Whether she's gliding from melodic moods to darker, heavier beats, the producer and DJ bosses her dancefloor with a fluid and dynamic approach, drawing various audience's into her shadowy world. Since clubs reopened last year, she's navigated a dizzying tour schedule with stints spanning Serbia, Ibiza, Toronto, Berlin, Greece, Ireland, Barcelona and many more. She's well-travelled and knows how to engage several rave spaces and disparate soundsystems—she studied audio engineering before becoming the renowned DJ she is today.
Born in Jordan but raised in Ramallah, Palestine, Sama' played the piano at the age of four and dipped into DJing aged nine by selecting hip-hop and Arabic CDs and playing them in social settings. As a young adult, she moved to Lebanon, soaking up the city's thriving techno scene before relocating to Jordan to study audio engineering. Later, Sama' moved to Egypt and earned a living through work as a sound designer for TV and film before bouncing back to Palestine. There, she DJ'd as a hobby and promoted parties in the West Bank, but neither resulted in financial gain. She was doing these projects for fun, but that changed when Boiler Room invited her to play and stream a live broadcast from Palestine.
Since that serendipitous day, Sama' has evolved into an established artist who remains just as alluring as when she first broke out. After landing a three-year residency card in France in 2016, she travelled to Berlin and experienced the city's celebrated techno circuit for the first time. Moving from city to city helped Sama's taste evolve, and today, she pours every ounce of energy into her multi-textured DJ sets, creating a free-flowing vibe on the dancefloor. This year, she'll play DC-10 in Ibiza, Awakenings in Amsterdam, Timewarp in Mannheim, and tour the US and Australia.
Sama' produces music too, but like any talented artist in a creative realm, it's a process she's not rushing. As part of her DJ Mag cover story last summer, she said she was reluctant to release work "that's like an amateur producer." But her Reverie release CircoLoco Records and her collaboration with Tom Morello called On The Shore of Eternity via Mom+PoP displays her flourishing take on production.
While Sama's artistic trajectory continues to flourish, she remains at the forefront of the Palestinian music scene and a voice from the region. It's no wonder she has amassed a colossal following and a respected reputation. Like her fateful Boiler Room set, the buzz around Sama's name is increasing, and she’s earned it.